iPhone 5 Rumors

It’s almost summer, so that means the iPhone rumors are flying fast and furious. Here are some of the more plausible ones:

  • The iPhone will be taller and thinner––the rumor that is getting thrown around the most is that it will have a 4-inch screen .
  • The body of the new version will be made of “LiquidMetal,” a mix of metals that are lightweight like plastic yet still strong.
  • The new iPhone may have the retina display that was introduced with the latest iPad.

Despite all these rumors floating around, the design for the iPhone 5 has not been finalized yet.

Author: Susan Hallinan

Ideas Worth Sharing – How TED Can Help You

This past Thursday I had the opportunity to attend a Direct Marketing Club of New York luncheon held at the Yale Club. It was really an honor to hear a few industry leaders discuss the knowledge and insight they have accrued over their many years.

Patrick Fultz, President and CCO of DM Creative Group, claims to read––on average––three hours of industry-related material per day. I won’t question the veracity of his statement but instead extend my kudos for finding the time. As for the rest of us, it seems nearly impossible to keep up with day-to-day work and also find time to learn about the world outside our soul-sucking pod-o’-death cubicles.

If you’re lucky enough to work in a profession you have a passion for and yet rarely have time to keep up with what that industry is doing, you really are missing out. The operational mundanity of our daily tasks takes the wind right out of our creative sails. It’s sad if you think about it.

TEDTalks hope to inspire. And while it’s hard to find the time, if you can, I recommend you check out some of these amazing presentations. These talks help remind me why I’m in marketing. But more than that, you can find awe-inspiring talks about topics you never knew existed. It’s incredibly fascinating and impossible to describe here. Instead, here are a few must-watch marketing and advertising talks that may apply to those reading this post.

Wanna understand more clearly how Apple does what it does so well? Wanna know how to make your business generate more revenue and sell better products? “The Golden Circle” by Simon Sinek helps show why most people approach business the wrong way.

“Life Lessons From an Ad Man.” Need I say more?

Seth Godin and Malcolm Gladwell are two of the most influential voices of our era. Pioneers and just flat-out smart dudes. Be sure to listen to everything they have to say (and read their books!).

http://www.ted.com/speakers/seth_godin.html

http://www.ted.com/speakers/malcolm_gladwell.html

Author: Eric Swenson

Security Printing – Invisible to the Untrained Eye

As a leading communication and print solution provider, Vanguard Direct often fields unusual print requests. In recent years, two of our clients asked us to provide solutions that would prevent the counterfeiting of valuable mass-produced printed matter. Both clients had had bad experiences in the past and looked to Vanguard to provide solutions that would put an end to counterfeit documents. Each solution had to involve an easy check for authenticity, minimal training of client personnel with little or no technical printing background, and no sophisticated and expensive examination equipment.

We used our experience to understand the problems and to pick the best, cost-effective security solutions.

Technical methods and measures used in security printing include: special paper, watermarks, intaglio printing, geometric lathe work, micro-printing, optically variable color-changing inks, holograms, security threads, magnetic ink, serial numbers, anti-copying marks, prismatic coloration, halos, false-positive testing, fluorescent dyes, registration of features on both sides, electronic devices, thermochromatic ink, and latent images (Wikipedia).

Though the possible methods of preventing and deterring counterfeiting are many and varied, we’ll discuss only two of them here. In both cases, the documents we needed to produce and protect had a high monetary value. Our goal was to introduce visible, recognizable deterrents as well as invisible (to the untrained eye) elements to ward off any attempts at forgery, tampering, or counterfeiting.

Client Need 1 – Valuable Event Tickets

After meeting with our customer’s production and security staff to discuss previous problems and concerns with event tickets, we suggested solutions and their estimated costs. We discussed each option until a solution was chosen that included special shaped holograms and serial numbers. Besides these visible deterrents, the solution also included supervised steps along the manufacturing path. A log-in and sign-off book followed the work-flow process and noted the destruction of all printing files, plates, and print production waste as well as the inspection of specially sealed packages. A special courier delivered the completed ticket packages to the client along with a notarized affidavit outlining each step in the work-flow logbook.

Checkpoints for inspecting and collecting each ticket from each invited guest were manned by client personnel who had been trained to check by eye for the visible and not-so-visible deterrents. (Each year, modifications have been made to the technical methods that add to the security process.)

Client Need 2 –Valuable Application Forms

On this project our challenge was to ensure customer-outsourced care providers submit only one single-sheet application per candidate enrolled. Each enrolled candidate earns rewards for the care provider, so the greater the number of candidates enrolled, the greater the reward. (To help deliver adequate security and prevent fraud, we have added and varied security deterrents each year.)

  • Techniques to limit the number of applications made available to each provider were introduced. Applications were distributed in carefully counted lots and packaged with an equal number of program guide booklets.
  • We have varied the ways of matching program guide booklets to applications each year. Those looking to cheat the system were left challenged.

The success of these programs has been measured by the absence of breaches in security over the years. Being mostly invisible has been utterly successful!

Author: Paul Grieco

Hope, Change, and Whining in the Mobile Arena

As we all keep heading back to the cloud-services buffet line to fill our plates with streaming music, document collaborations, and photo sharing, our glasses of data––once advertised as bottomless––are leaving us thirsty. Mobile devices––the smartphones and tablets of the world––make the cloud-service buffet line seem so much cooler, more powerful, and more useful, but what does the future hold? Three stories from the past few weeks help us read the tech tea leaves.

RIM
From execs going nuts on international flights to just poor long-term planning, the struggling Canadian former tech giant has had it rough. For a seemingly stagnant company that once paved the way with mobile email, calendars, and contact functionality from a mobile device (the BlackBerry), recent news of a well-received new device might be the fair-weather forecast RIM has been waiting for. Before you slam RIM and its loyal hoard of CrackBerry zombies, remember that the company was once innovative––that innovation in the marketplace can lead to better devices for us, the consumers. During the BlackBerry developers conference, alpha-stage BlackBerry 10 devices were distributed to developers to kick-start app development. Check out the video below:

 

Mobile Interactions: Change Your View
Change how you view your mobile customers (if you even know they exist). Custora, a mobile-commerce analytics start-up, posted an interesting infographic showing the different purchasing habits of mobile customers. From device stats to analysis of mobile versus non-mobile customers, the message is clear: Know your customers and study their habits based on their mobile identifiers. Those identifiers will lead you either to enhance their experience or to fine-tune your strategy.

Wireless Whining
Rumblings (think “wahhhhhhhhhh!”) from the mobile carriers and their Washington lobbyists about the future of our airwaves and the portions that wireless carriers claim they need in order to support our new and growing thirst for mobile data are creating a controversy. It’s a battle between developing new technology and the “easy way out,” snatching up more spectrum to protect revenues and control the marketplace. The New York Times reports that the now dead-in-the-water deal between AT&T and T-Mobile was purely about access to spectrum, or more of the radio frequencies that we use to pass voice and mobile data through our smartphones. All in all, technology seems to be a logical solution––one in which the use of spectrum-neutral techniques could make the spectrum-licensing and -dividing model obsolete––but it would require the big mobile carriers to reconfigure their networks.

Author: John Carew

Landa Corporation Introduces New Technology That Will Change the Printing Industry!

I mentioned in an earlier post that there was a big announcement coming out of Drupa 2012 about nanographic printing technology. Well, it’s here! Landa, the company that gave us Indigo, has brought us what could be the next industry-changing technology in printing. There has always been a gap between short-run digital and long-run offset. Landa has come to market trying to fill this gap.

So what is nanography, and why is it so cool? Well, let’s start with the roots: “nano” is derived from the Greek word νaνος [ná:nos], which means “dwarf,” so we know it is small. “Graphic” comes from the ancient Greek word γραφικός [graphikos], meaning “belonging to a painting or drawing.” Now we know that we are talking about very small graphics. This is where nanography changes everything. The pigment size these new presses use is about 100,000 times smaller than a human hair! The color precision that Landa machines can achieve is remarkable. The printing process is very similar to that of digital printing. Billions of nano-ink droplets adhere to water droplets on a belt, and as they spin around the belt, the water evaporates, leaving the nano-ink on an ultra-thin polymeric film that can be transferred to virtually any substrate––coated, uncoated, paper, plastic, or even metal.

Landa has debuted six presses at Drupa, three sheet-fed and three web-fed––all with speeds comparable to traditional offset presses and with outstanding industrial design and very small footprints. In the sheet-fed arena, you have B1, B2, and B3 sizes. In web, you have 22″, 40″, and 22″ perfecting presses. More in-depth details can be found at WhatTheyThink.

Nanotechnology has been around for years, but this is the first time we have seen it introduced in printing. Landa has taken into account every aspect of printing on these new machines: quality, efficiency, sustainability, and even interface and workflow. I urge you to read more about Landa because you will be using its technology in the future!

Are you excited yet?

Author: John Mehl

The LinkedIn iPad App – A New Connection to Your Connections

I am a longtime user of LinkedIn. My number is 210,856, meaning that I joined when there were only a couple of hundred thousand users. (According to Wikipedia, there are now over 150 million users.) With its new iPad app, I am a bigger advocate of LinkedIn than ever. For me, LinkedIn is steadily becoming a morning must-read along with the Wall Street Journal, The Daily, and Flipboard (which aggregates social-network content in a magazine-like format).

The elegance of the Flipboard experience has transformed how we consume content on the iPad. The LinkedIn Updates section provides an experience similar to Flipboard in that it allows you to view content from your connections. I still use LinkedIn through Flipboard, but now I get better Profile and Inbox sections in the LinkedIn app.

There should never be complacency in the digital space, so I look forward to more enhancements to the LinkedIn app that help me to stay on top of my business game.

Author: Dana Farbo

Graphene and Beyond

Six years ago, graphene was heralded as one of the most important materials of the 21st century. It is extremely strong, thin, and most important, can conduct electricity better than any other known material.

In this past week, two graphene-like materials have hit the news. A research team from the University of Exeter’s Centre for Graphene Science has invented a new material called GraphExeter. It is not only very conductive but also lightweight, flexible, and transparent. GraphExeter can possibly be used to make solar panels up to 30% more efficient or to make low-cost electronic clothing.

Researchers in Germany and France have created silicene by condensing silicon vapor into a single layer of atoms. The biggest benefit of silicene is that it would be more compatible with silicon-based devices and chips.

Smart clothing anyone?

Author: Susan Hallinan