The Bay Area has long been known for its stunning ocean views and its dominance as the home of tech start-ups and worldwide technological leaders such as Apple, Google, and Facebook. The area’s leadership role, innovations, and share of the market surpass any other geographical area of its size. With hundreds of tech companies based in coastal California, to suggest that there could be a coup d’état would be preposterous to some, but you need only the facts and forward thinking to see the change in the tide.
A recent article on the Huffington Post notes that tech start-ups have been popping up on a different coast. Whether it’s because of the already heavily populated Bay Area and a lack of vacancy along the Pacific Coast Highway or a preference for the Big Apple, California has some serious competition. New York City, historically known for its “this is where dreams come true” atmosphere, is welcoming savvy developers and engineers by the baker’s dozen. In the past four years, nearly 500 start-ups have planted roots in Manhattan, making this multi-industry city that much more diverse.
With 500 new companies and a surge in members for NY Tech Meetup (an organization that supports the growing NY tech community) from 7,500 in 2008 to the current 25,000, one can only imagine the momentum and power that the East Coast “concrete jungle” is acquiring. Taking those numbers into consideration, we can see that location means everything.
What do the city and surrounding boroughs have that the Bay Area doesn’t? Hundreds of blocks of companies, grasping to attain a digital presence, all located next to the developers and engineers pitching tents. How can the Bay Area compete with “For Rent” signs that are next door to Fortune 500 Companies?
Companies like Vanguard Direct not only have the creative gusto to plan, create, and execute entire marketing strategies, but also boast the personnel to develop digital solutions. The merger of developers and tech start-ups with the creative talent that flocks to New York to be a part of the advertising scene is the final stroke. Thanks to New York’s newest residents, companies in many industries will now have direct accessibility to creative and marketing strategies that have been conceptualized for a digital platform.
This acquisition is part of a bigger picture for New York City––Mayor Bloomberg himself has tweeted on several occasions that tech start-ups are welcome here. His commitment to increasing the city’s industrial dominance shows that the thousands who flock to New York aren’t alone in their pursuit of their dreams. The city has dreams of its own, and has just added overthrowing the Bay Area’s long reign as Tech King to its ten-year plan.
Author: Elizabeth Zouzal