Tag Archives: Facebook

From AdAge.com: Facebook Forced to Address Legal Gray Area of Kids and Advertising

From Irina Slutsky’s article on AdAge.com:

A big part of Facebook’s advertising strategy is to turn user “likes” into advertisements that show the user’s name and image. And that strategy is a major reason brands love Facebook so much––if a user “likes” a brand page, Facebook will spread that endorsement around the network as far as the user allows it to go. But what if that user endorsing a brand happens to be a child?

A recent Consumer Reports survey found that as many as 7.5 million Facebook users in the U.S. are under 13, a violation of Facebook’s user policies. But an additional 14.4 million are between the ages of 13 and 17, younger than the age of legal consent in most states. Should the images of these minors be used in advertising?

To continue reading this article, visit the source.

Author: Eric Swenson

Facebook Enters Coupon Arena

On Tuesday, Facebook introduced Facebook Deals, its answer to online coupon source Groupon. Deals leverages Facebook’s 600 million users, letting individuals share, comment on, and purchase deals directly from Facebook. The service will roll out in Atlanta, San Francisco, Austin, Dallas, and San Diego this week.

Deals competes with the likes of Groupon and LivingSocial for consumers’ cash, but the Facebook backbone gives extra strength to this online coupon service. Facebook has had Facebook Credits (a virtual currency system in which one dollar buys ten Facebook Credits) up and running for some time, but until now, the closest a user could get to purchasing a real-life product was a movie rental. Now users can purchase online discounts using Facebook Credits, which accepts credit card and PayPal payments.

Recently, a professor at Rice University published a paper claiming that more than 30% of businesses reported losing money as a result of a Groupon promotion. In most cases, Groupon takes more than half the sticker price of the deal, but depending on the specific offer by a business, results may vary. As Facebook Deals hits the market, will the competition lower the Groupon and LivingSocial margins in favor of higher profits for businesses and lower prices for consumers?

Author: John Carew

Facebook and Image Quality

Search for “Facebook photo specs,” and the results will definitely underwhelm you. Knowing the limits of any graphic communication system is a critical specification, one that many social media sites poorly publish and document. Facebook is no different––search for “photo specs” or “image requirements,” and you will find nothing of any official or concrete value. Facebook does not clearly document image specifications for any of its three desktop-based image upload options (email, simple upload, and batch upload).

In September 2010, Facebook announced the availability of high-resolution image uploads. While the ability to upload and download high-resolution images is great, many users are capturing images on mobile devices from image censors that average 1536 x 2048 pixels.

A test conducted by UtterlyOrange in April 2011 using the Facebook email image upload application to submit a high-resolution (4762 x 3104 at 72 ppi) sRGB JPG file yielded the following results:

Original
Image Width (px) Height (px) ppi
001

4672

3104

72

002

100

66

72

003

4762

3104

300

004

1000

664

200

Facebook Download
Image Width (px) Height (px) ppi
001

2048

1361

72

002

100

66

72

003

2048

1361

72

004

1000

664

72

Facebook Preview
Image Width (px) Height (px) ppi
001

720

478

72

002

100

66

72

003

720

478

72

004

720

478

72

Images uploaded without selecting the high-resolution upload option that were over 2048 x 1361 pixels were down-sampled to an image with a maximum of 2048 x 1361 pixels for downloading and a 720 x 478 pixel preview.

Storage space is cheap these days, but with organizations capturing, storing, and archiving hundreds of thousands of images per day, knowing the boundaries of a system can allow greater storing efficiency.

What does this mean for you?

Uploading images larger than 720 x 478 pixels is unnecessary. Based on current Facebook upload specs, high-res images don’t provide any further value unless the end user plans to download the image.

Author: John Carew